Thursday, July 21, 2011

How To Post a LinkedIn Recommendation

By Liliana E. González

@LilianaElena 

Recommendations are always powerful and LinkedIn is "the professional" network, so recommendations from your LinkedIn connections is the best way to increase your personal or business brand.

To post a recommendation:

1.- Sign in to your profile at http://www.linkedin.com

2.- Go to Recommendations at the Profile tab:



3.-Scroll down:
a) Type the name, last name and email of the person that you will recommend or
b) Click on the link "select from your connections list" and select it from your list
c) Choose the relationship between you and the endorsed person
d) Hit the button "Continue"


The next window will show you some choices about the person you will recommend and a text box at the end for you to write something about her/him.

Have you got or made recommendations on LinkedIn?

Saturday, January 8, 2011

Twitter is a Smart Marketer’s Dream

Laid off people are finding jobs with Twitter.  Grandma’s are Tweeting to granddaughters.  College students are Tweeting back and forth in the classroom.  Twitter is everywhere, from the kids in the skate park to the senior reporter at National Public Radio.  It’s only a matter of time before we here about the first marriages between folks who met on Twitter.

Twitter is the big story.  Millions of users.  Millions more to come.  It’s growing fast and it’s being used for every purpose under the sun.  That means there’s a place for you on Twitter even if your girlfriend isn’t an actress, you haven’t witnessed a disaster and you’re not looking for a job.

Here’s a hint.  Millions of people.  Interests of all sorts.  Easy to make connections.  Pushbutton simple to share a link with the world.

Are you putting this all together?  It’s a smart marketer’s dream.  When we first started thinking about the potential of social networking as a marketing tool, we couldn’t have dreamed up a better scenario.

Get busy. 

Image credits: Accessible

Saturday, October 9, 2010

Summary: 5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

Knowledge can give you a real advantage. To make sure you're fully informed about Blogging, keep reading.

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

When word gets around about your command of Blogging facts, others who need to know about Blogging will start to actively seek you out.

Thursday, September 30, 2010

Why should you use the Internet?

By Liliana E. González

@LilianaElena 


The Internet is a very powerful marketing tool if you know how to use it. Having professional presence on the Web increases the opportunities for getting new customers and reduces marketing costs.

Every day more people are connected to the Web, and every day it is easier to buy a computer. Educational systems incorporate computers and the Internet to their obligatory systems. We have to admit it, “the Internet is exploding all around us”.

The Internet is like gigantic yellow pages, without borders of course. Every day more people use the Internet to buy items, hire services or to get information. Do you want to be outside of this “gigantic yellow pages”?

You can join the Internet through a Web page, a Web Site, an Interactive Site, a Virtual Office, a Blog, a profile in social network, you named it. The most important thing is that people will find your business.
YOUR BUSINESS WILL BE OPEN 24 HOURS A DAY

Your customers can have access to your site to check the products or services that you offer, or the address, phone nimber, and location of your business 7 days a week, 365 days of the year. 

YOU’LL BE ONE STEP AHEAD OF YOUR COMPETITORS  

There are hundreds of businesses that haven’t thought about getting a Web page (yes, your competitors). Now you have the chance to be a cyberspace pioneer. 

PERMANENT CATALOG OF PRODUCTS OR SERVICES

If you are a real estate agent, own a construction company, a gift shop, etc., you can show your works, products or services on your web site and send your customers to your page.

YOUR BUSINESS WILL BE INSTANTLY EXPOSED TO THE WHOLE WORLD 

No matter your geographic location, your business will be exposed to the entire world making your expansion possibilities unlimited.    

The Principles of Beautiful Web Design 

Photo credits:  Website Tonight Templete

Monday, August 9, 2010

From Aspiring Author To Best-Seller And Beyond Free Global Event

Did you know that one of the best ways that an entrepreneur can stand out from the competition is to write a book?

When you’re an author, you have a business card that lasts forever, sharing your message and wisdom with the world. In fact, a book is often your ticket to getting invitations for paid speaking engagements, media attention, information products, higher fees, and a steady stream of clients.

However, writing and marketing a book can be challenging, especially if you don’t know where to begin. Aspiring authors can get bogged down and never finish their books, or, even worse, write a book that no one wants to buy.

I’m really excited about an event happening the month of August, Successful Author Secrets: Navigating the Course from Aspiring Author to Best-seller and Beyond. This ground-breaking program will feature 21 successful authors who will tell you the truth about what it took for them to become successful.

Just imagine learning from author super stars like Michael Gerber, Marci Shimoff, Loral Langmeir, and T. Harv Eker. The best teachers are those who have mastered the task. These folks are proven master authors who are ready to share valuable information you can use right away. Yes, some have even been on Oprah’s couch. I want to hear about that!

If you are even remotely considering writing a book to build your business, check out the all-star line up of speakers at this on-line event happening in August. And, you can attend for free!

Check it out here

Monday, July 19, 2010

What is Twitter Anyways?

Have you been wondering “What is this Twitter? Why are people twittering? Is twittering even a word?”

Have you heard the words Tweet us at on the news or TV? Are you worried that if you ask someone to describe twittering or tweeting that you will be labeled as a social misfit or uncool? I have also made that assumption. The assumption that just because someone is young and into twittering or understand social media that I would be greeted with laughter or at best a blank stare. This is a bad assumption and once I stepped over that fear of being laughed at, I actually got answers. And I want to share my discovery with you.

I bet you are thinking yeah, yeah so what is Twitter, Twittering, Tweeting and all that jazz? Why do news agencies use it and why do I see in on T.V.?

Twitter is a website that offers something called micro-blogging. Micro-blogging (yeah, another word to learn) like blogging, it allows people to text little updates and put them immediately online, so that anyone can see them or by only people in special social groups.

Tweets (the little text messages) can be submitted to Twitter with a variety ways and devices from instant messaging, email, cell phones or the web. Tweets are direct text messages sent "at" a person by using the “@” symbol before their username. This Tweet will not only communicate with that single person but also show partial conversations with other members of the group. Then, once you have an account with Twitter and someone follows you, people can direct message one another or "DM" through the Twitter websites interface.

Twitters can friend or "follow" other Tweeple (people plus Tweeter) to receive Twits, Tweets or Twitters (it is a personal preference what you call it). Adding or "following" a person is similar to adding a friend on a social network like Facebook.

Next question...why? Tweeting on Twitter attracts people with similar likes and dislikes. It is all about letting people know what you are up to and expressing yourself in 140 characters or less. It’s an immediate mini form of self expression. Tweets range from single commentary on subjects near and dear to the heart in little bursts and rants to just describing mundane activities at any exact moment from waking up and drinking a latte to news worthy events or even deciding what shoes to wear.

Some Tweets pin point and use Twitter for monetary gain. They post links to websites and blogs. Twitter allows a business person to draw attention to blog entries, sale coupons, happenings and events. Twitter allows a business person to target people with similar backgrounds and buying habits.

There are many uses for Twitter just to name a few, you can ask for advice, heighten aware in a cause, offer help and resources to others, promote products and/or services and even promote breaking news. So, that is why you are hearing Twitter everywhere, with so many uses and the fact it allow self expression in immediate bursts...how could it be any other way! Now, will you be Tweeting soon?

Discover The Power Of Twitter Reach More People Increase Your Traffic And Make More Cash.

The Twitter Book

Monday, July 5, 2010

Getting Twitter Followers with Quality

There are different ways to get Twitter followers.  You can follow everyone and their house pets yourself, hoping that enough of them will reciprocate to boost your follower total through the stratosphere.

You can make a concerted effort to promote your Twitter URL at every turn, hoping to find new followers from the population that visits your website or blog.

There’s another way to do it.  The third route, by the way, is the one that works the best.

If you Tweet quality, you’ll get followers.  Good followers.  The kind who want to listen to what you say and who are willing to follow your advice.

When you’re Tweeting the “good stuff”, people notice.  They re-Tweet you.  They recommend you.  They respond to you.  And every time one those things happens, more people become aware of you and the fact that you’re doing something special on Twitter.

Want to get a nice big collection of rabid followers who can actually produce results?  Start bringing your “A” game to the Twittersphere.  When your dropping great Tweets, people will find you.  There’s a magnetic thing about quality that makes it happen.  Every time.

Twitter Marketing For Dummies

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time [Paperback]