The Shortcut List

Let’s say you wanted to find two thousand people who would share an interest in your upcoming product.

Now, let’s say that you wanted a way to contact them and to send them updates and even a purchase link when you were ready to go.

Time for a squeeze page and an auto responder, right? Not necessarily. There’s nothing wrong with creating a list, but there could be a much more efficient way to get the job done.

Twitter.

You can gather thousands of followers and “Tweet” them the messages of your choice at any time. You don’t need to worry about opt-ins, delivery or staying on the right side of the regulations.

If you’re not using Twitter to create a “shortcut list” that can drive traffic to your offers, you’re missing a great opportunity. This is one of the easiest ways to get started with permission marketing in the history of the Internet and many marketers are already making money by talking to their followers instead of just sending those emails to their list.

Are you on Twitter? Are using it the right way? If you’re not sure, you need to do some investigation.