By Liliana E. González
The domain name for your business is your online identity. You should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value. Here are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business:
1. Be patient: You should not choose a domain name in minutes merely just to get it done and over with. A hasty decision may cost you a lot. It is better to invest time in research and arrive at the right kind of domain name.
2.- Use keywords: It is important to have an adequately researched keyword incorporated within the brand name. Use the most searched-for term in search engine queries, within your domain name. Prior to launching your online business, you should do some research through website tools to find out which keywords register the most number of traffic during a month. For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid. If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Bing.
3. Keep it short: The shorter your domain name, the more memorable it is. A domain name is quite important for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex.
4. Easy to remember: If your domain name is easy to remember, people can access it directly by typing the name in the address bar. If your domain name has an every-day lingo, the better it is!
5. Use hyphens: More often than not, you may find that a simple two-word domain name is already taken. The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly.
6. Dot.com first: If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com. You could register additional extentions for different business strategies like .org, .us, .net, etc. However, by all means try stick to .com for better mass appeal.
7. Register similar domain names: If you believe that in the future you are going to have a huge amount of people visiting your website, then you should consider registering similar domain names that direct to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.
8. Use your company name: If your company name overwhelms the basic product name, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name.
9.- Use your own name: New trends say it's important to use the name to be developed as a brand.
In sort, to be on the right side of balancing your business well, you should register several domain names to represent your business, your brand/name, your product and some keywords or key phrases.
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Register your domain names with Dominiador. FREE extras with every domain.
The domain name for your business is your online identity. You should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value. Here are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business:
1. Be patient: You should not choose a domain name in minutes merely just to get it done and over with. A hasty decision may cost you a lot. It is better to invest time in research and arrive at the right kind of domain name.
2.- Use keywords: It is important to have an adequately researched keyword incorporated within the brand name. Use the most searched-for term in search engine queries, within your domain name. Prior to launching your online business, you should do some research through website tools to find out which keywords register the most number of traffic during a month. For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid. If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Bing.
3. Keep it short: The shorter your domain name, the more memorable it is. A domain name is quite important for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex.
4. Easy to remember: If your domain name is easy to remember, people can access it directly by typing the name in the address bar. If your domain name has an every-day lingo, the better it is!
5. Use hyphens: More often than not, you may find that a simple two-word domain name is already taken. The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly.
6. Dot.com first: If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com. You could register additional extentions for different business strategies like .org, .us, .net, etc. However, by all means try stick to .com for better mass appeal.
7. Register similar domain names: If you believe that in the future you are going to have a huge amount of people visiting your website, then you should consider registering similar domain names that direct to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.
8. Use your company name: If your company name overwhelms the basic product name, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name.
9.- Use your own name: New trends say it's important to use the name to be developed as a brand.
In sort, to be on the right side of balancing your business well, you should register several domain names to represent your business, your brand/name, your product and some keywords or key phrases.
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Register your domain names with Dominiador. FREE extras with every domain.
